Digital marketers prefer Guest Blogging as a main tool to gain authority, traffic, and PR. As the trend of guest blogging is rising, so also the percentage of rejection.
Guest post rejection is not only a problem faced by newbie bloggers and marketers, but also by established ones.
In the world of content marketing, guest blogging has taken the driver seat. And every webmaster wants his content or guest posts to be the best on the web, Google compliant and have the ability to go viral.
A good webmaster always thinks about his readers. Creating value by his self-written content or outsourced (paid), or guest posts. So, as a guest blogger, if you unable to cater the publishing blogger’s needs, or unable to fulfill the expectations of his readers; your guest post rejection is inevitable.
Below are the 5 main reasons for guest posts rejection, and avoiding them you can be a successful guest blogger for sure.
1. Not following the publisher’s guidelines
Most of the blog owners who accept guest blogging have their own Guest Blogging Guidelines. And the main cause of guest post rejection is not following them.
As a guest blogger, you should check the below things -
- Word count or post length — Fulfill the minimum word count, the more in-depth, the better. Minimum word count check is a trend started by webmasters to remain safe from Google Panda hit. There is also evidence that in-depth articles usually rank higher in search results. Apart from that, a long form of articles fulfill the expectations of web readers.
- Image requirements — Image size, number of images and a descriptive image file name is most important. The images shouldn’t be copyright protected. You should always use meaningful images which complement the article.
- Internal linking of other posts — Follow the guidelines of linking to other blog posts on the publisher’s blog. Check out how many blog posts you have to link. Use relevant anchor texts and description for every link.
Besides the above 3 points, you should also check for any other requirements mentioned under Guest Blogging Guidelines by the publishing webmaster. If you are not fulfilling the conditions; you are hurting his ego (publisher’s), and it’s a solid reason to reject a guest post. Because it shows the arrogance or lack of seriousness of the guest blogger.
2. Lack of relevancy
Every blog falls under a niche and sub-niches. Relevancy of topic or subject matter, matters the most.
Publishers always look for the subject matter of your blog post, and how closely it is associated with their blog and their blog readers. Are you post creating some value to their readers? Is it solving some problems of their readers?
Look for a few famous blog posts on the publishing blog. You can consider posts with the maximum number of comments or the maximum number of social shares, and if possible page views and search engine rankings etc. Go for the topic which is working for him.
3. Lack of uniqueness
What’s the point writing a guest post which is already published on his blog. It’s a clear turn-off.
It’s like recycling the same topic, again and again, thereby creating keyword cannibalization. Uniqueness doesn’t always mean an altogether separate subject matter. If the topic is not already published on the blog then well and good. But you can also create uniqueness by giving a different angle to any old subject matter by- adding the latest information along with your opinion.
Use your unique voice, unique language and unique way of writing style. Your authority over the subject and your unique opinion matter. Webmasters like unique content because — articles with fresh or new approach ranks higher in search engines.
4. PR Matters
Unless and until your guest post is extraordinary, there is fair chance your post will be rejected without prior acquaintances with the publishing author.
You have to build relationships with the blog owner before submitting a guest post. You can post some creative comments on his previous blog posts, like his Facebook fan page, follow him on Twitter and Google+ etc. Even exchange some Emails before guest blogging.
Content marketing is all about the relation. Not always real-life; but digital also works. If your PR is good with the publisher, he may ignore your small mistakes and consider your guest post without a second thought.
There is certain guest blogging etiquette like promoting your published guest post in your social circle and responding to the comments, and queries by the blog readers. This leads to a better relationship with the blog owner for future guest blogging on the same blog.
Your author-bio shouldn’t look like spammy or promotional in nature. Check out how many links you can put in your author bio box.
There is a bad habit of guest bloggers to request for back-links on the article body. Few guest bloggers also request to put the author-bio outside the box or just below the article with do-follow links. Stay away from it.